Sell Your Home with Video Content
Once you have decided to put your home on the market, you need to take every step necessary to ensure that you have quick and reasonable offers, including doing a thorough cleaning and finding an experienced real estate agent. One thing that everyone selling a home can and should also do is create video content for prospective buyers.
Because only a limited number of sellers use video promotions, your home will automatically stand out above the others when this type of content is included with your listing. As with any product, people like to have as much information as possible beforehand. When it comes to purchasing a home, this includes feeling as if they’re walking through the home before actually stepping foot on the property.
If a single picture is worth a thousand words, then imagine the power of short videos that showcase everything your property has to offer. This can be particularly useful to buyers who live in a different geographical location. These buyers often have a limited amount of time to find their next home and will only visit a few of the many properties they select from the MLS. The right video content can create a much greater interest than pictures alone and help to ensure that your home is on their short list.
With videos, you can create a more accurate representation of the inside and outside of your property. Start by approaching the home from the curb so that the viewer gets a clear feel of what the home looks like from the road and the walk from the drive to the front door. If you have an interesting yard, include a special yard tour that shows off the garden or other features that raise the value and appeal of your property.
Selling your home with the help of videos also gives your Realtor the ability to market your property to a wider audience. In our modern society, people are more commonly using services like YouTube, Vimeo and Daily Motion to search for homes. If you have a high quality video that gains a lot of hits, these people will see your home when they might have missed it on the MLS. Homes with videos are also often featured on real estate websites, Facebook and other important sites, helping you to get your house out there and sold faster.
When creating your video marketing materials, don’t cut corners. Hire an experienced property videographer who is knowledgeable about this type of content and uses a high-quality camera. When interviewing Realtors, ask if these services are included in their efforts to sell your home. .
Before your videographer arrives to start shooting, ensure that your house is in spotless condition. Your windows should be clean and clear and your blinds open to maximize natural light. Any areas that are not well-lit from the sunlight should be brightened with artificial light. Remember that dark places look smaller and dirtier. Remove clutter, clean the countertops and set your home up in show ready condition. Remember, this video will represent all that your home offers to potential buyers, so make it perfect to maximize results.